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Building the Teams Behind Great Motorcycle Brands

The right hire changes everything.Helping brands, manufacturers, dealerships and aftermarket businesses hire exceptional people.


The challenge.Motorcycle businesses are hiring for a world most recruiters don't understand.The industry is changing. Customer experience, technical expertise, digital capability, community and cultural relevance have become just as important as the products themselves.Whether you're hiring a commercial leader, marketing specialist, dealership manager, technician or customer experience professional, finding the right person requires industry understanding, trusted networks and the ability to engage people who aren't actively looking.Generalist recruiters rarely have that. They don't know the landscape. They don't know who's who. And they can't have the conversations that matter.


Our approachFewer mandates. Better outcomes.We don't work every brief that comes in. We take on a select number of searches at any one time, giving every client the founder's full attention from the first conversation to the final placement. No handoffs. No juniors. No volume play.


What we recruit forCommercial & Leadership
Director, VP and C-suite hiring across commercial growth, revenue leadership and business transformation. Including General Managers, Dealer Principals and senior leaders responsible for driving performance across brands, dealerships and retail groups.
Sales, Marketing & Customer Experience
Sales leadership, brand, content, partnerships and customer experience. Finding the people who can grow revenue, build trusted brands and create experiences that keep riders coming back.
Technical & Aftersales
Technical leadership and specialist hiring across workshop operations, service and aftersales. From Master Technicians and Service Managers to Technical Trainers and Workshop Controllers, helping businesses secure the talent that keeps riders on the road.
eCommerce, Product & Digital
Digital commerce, CRM, product, technology and online customer experience. Leaders and specialists who can connect physical retail with digital growth and help motorcycle businesses prepare for what's next.


Why Search Forty FourIndustry focus
Exclusively motorcycle. We know the businesses the culture, and the talent market — because it's all we do.
Founder-led
Built by someone who understands both recruitment and the motorcycle industry. Every search is run by the founder from brief to placement. You brief once. The same person delivers the search.
Targeted search
Proactive outreach to the right people — not job board posts and inbox floods. We find candidates who aren't looking.
Long-term relationships
We work with a small number of clients and invest the time to understand their business properly. Long-term partnerships deliver better hires.


How we work15% of first-year base salary. No placement, no fee.90-day guarantee. If the hire doesn't work out, we'll replace them at no additional cost.Contingent search. No retainers. No upfront fees. We only take on searches we're confident we can deliver.


Start a conversationTell us about the role you can't afford to get wrong.We'll take the time to understand the business, the challenge and the person you're looking for. If we're the right fit, you'll know quickly.Chris Miller
Founder, Search Forty Four
[email protected]
+447990005007